Barcelona will have a new name on the front of their jerseys from the start of the 2017-18 season with Rakuten becoming their new sponsor as part of an initial four-year deal worth an estimated €220 million.
Founded in 1997, Rakuten are the largest eCommerce company in Japan, and started expanding outside their home country in 2005 and are eager to further expand their worldwide reach through one of La Liga's biggest names.


























